Area of Studies

business studies and management sciences

www

www.study.uwr.edu.pl

Department

University of Wroclaw; Faculty of Social Sciences

Tuition and Other Fees

• 2,800 EUR for each year (EU applicants)
• 4,200 EUR for the first year; 4,000 EUR for each consecutive year (non-EU applicants)

Application Deadline(s)

31 August 2026

Course Description

Course Profile

The Branding and Political Leadership master’s programme is designed for students who want to understand how political leadership, strategic communication, and modern branding shape public discourse, elections, and decision-making processes worldwide. The programme explores the intersection of politics, media, public relations, and leadership, providing students with advanced knowledge of political branding, public communication strategies, crisis management, and campaign planning. The strong international curriculum reflects the realities of contemporary politics, where leaders operate in a global, digital, and highly competitive environment.

Who is it for?

This program is ideal for students who are interested in politics, international relations, public affairs, and leadership, want to pursue careers in political communication, political consulting, or public diplomacy. It is also interesting for candidates who aspire to work in international organizations, governmental institutions, NGOs, or think tanks and are passionate about strategic communication, political branding, and public image management.

Why choose us?

This master’s programme was created to prepare graduates for leadership roles in complex political and social environments through an interdisciplinary approach that combines political science, branding, leadership studies, media communication, and strategic management, as well as the analysis of global analytical trends and cross‑cultural communication. It is strongly connected to a practical approach based on real‑life case studies, political campaign analysis and hands‑on communication projects. It offers the opportunity to learn from expert academic staff-lecturers with both academic expertise and professional experience in politics, media and strategic consulting.

International career paths

• political advisor or consultant
• campaign manager or political strategist
• public affairs specialist
• communication manager in political institutions
• spokesperson or press officer
• PR and political marketing specialist
• policy advisor
• NGO project manager
• public diplomacy officer
• analyst in think tanks and research institutions

Education Requirements

• Legalised Bachelor or Master degree certificate
• Legalised Transcript of grades/supplement from bachelor or master studies
• Certificate confirming English Language knowledge on B2 level
• Mandatory and individual NAWA’s Director recognition statement of diplomas issued in countries that are not members of the EU/OECD/EFTA, and are not automatically recognised or covered by bilateral agreement (eg. China, Ukraine). A requisite condition for visa application. Valid only together with the original diploma.
• Passport photocopy
• Digital passport size photo

Contact

study.socialsciences@uwr.edu.pl