Area of Studies

business studies and management sciences

www

www.ue.katowice.pl/en/units/e-commerce.html

Department

University of Economics in Katowice. 1 Maja 50, 40-287 Katowice

Tuition and Other Fees

Information available at www.ue.katowice.pl/fees

Application Deadline(s)

31st July

Course Description

Course Profile

E-commerce programme provides complex and thorough knowledge in terms, means and techniques of conducting business activity in national and international markets. It has been designed to develop practical skills such as: market research, processing information for e-commerce, developing and implementing solutions related to on-line marketing (particularly creating promotional and brand activities) and utilising social media. Students shall gain knowledge in the area of implementing and managing internet shops and developing entry strategies to the national and international markets.
Benefits
• Programme delivered fully in the English language in the form of lectures, interactive workshops and e-learning
• Gaining skills of data analysis in: Google Analytics, Qlik, SPSS, Business Intelligence systems (Data Science issues)
• Certificates confirming readiness to work in the e-commerce area according to the international standards
• Highly qualified teaching staff – practitioners with excellent knowledge of the e-commerce and modern trends in the field.

Education Requirements

Bachelor‘s or Master’s degree, confirmed proficiency in English (B2)

Contact

University of Economics in Katowice
1 Maja 50, 40-287 Katowice, Poland
E-mail: admissions@ue.katowice.pl