Area of Studies

business studies and management sciences

www

www.lazarski.pl/en/offer/admission/higher-education/e-commerce-and-marketing-management-bachelor-degree

Department

Lazarski University, Faculty of Economics and Management

Tuition and Other Fees

1 year - 2 x 2940 EUR 

2 year - 2 x 3060 EUR 

3 year - 2 x 3180 EUR 

Application Deadline(s)

30 of September 2026, but the deadline for visa applicants is the end of August

Course Description

Course Profile

E-commerce and Marketing Management programme combines academic knowledge with practical learning and focuses on both business understanding and the use of modern technologies in digital environments. You will learn how to create marketing strategies, analyse consumer behaviour, manage brands, develop online sales models, and improve customer experiences across digital channels.

The programme consists of 3 stages:

1st year – Problem-Based Learning (PBL)

Students complete 2 projects, one per semester, applying knowledge from their courses to practical challenges.

2nd year – knowledge consolidation

Students take part in a computer simulation game to strengthen practical understanding and decision-making skills.

3rd year – 725 hours of internship

Students gain professional experience through internships and can benefit from the Career 360 project offered by the Faculty of Economics and Management. 

The curriculum also places strong emphasis on soft skills development through dedicated workshops and classes. In addition, responsible business education is embedded in the programme, including topics such as business ethics, sustainable development, and corporate social responsibility/ESG. A big amount of classes are taught by business practitioners, giving students direct access to real market experience and professional know-how.

Education Requirements

High School Diploma / Baccalaureate, Certificate confirming proficiency in English at the B2 level 

Contact

admission@lazarski.edu.pl, (+48) 22 54 35 368 / 377, 

43 Świeradowska Street 

02-662 Warsaw, sector E, ground floor, room 39