Area of Studies

business studies and management sciences

www

www.lazarski.pl/en/offer/admission/higher-education/project-management-masters-degree

Department

Lazarski University, Faculty of Economics and Management

Tuition and Other Fees

1 year - 2 x 2760 EUR 

2 year - 2 x 2880 EUR 

Application Deadline(s)

30 of September 2026, but the deadline for visa applicants is the end of August

Course Description

Course Profile

The Master’s programme in Marketing Management is designed for individuals seeking to advance their expertise in how organisations build brands, manage customer relationships and compete responsibly in global markets. By combining strong managerial foundations with current developments in marketing, communication and digital environments, the programme prepares graduates to operate at the intersection of strategy, innovation and market-driven decision-making.

The programme adopts a comprehensive and integrated approach to marketing leadership. Students gain a solid grounding in strategic management, managerial economics, sales management and business law, while developing advanced competencies in brand innovation, digital marketing, consumer research and marketing logistics. Courses in leadership, coaching and mentoring further enhance managerial and interpersonal capabilities, equipping graduates to lead teams, manage projects and negotiate effectively in complex organisational settings.

Emphasising practice-based learning, the programme enables students to apply theoretical knowledge to real-world business challenges. Graduates leave with a holistic understanding of marketing principles and the professional skills required to perform successfully across a wide range of industries.

The primary objectives of the programme are to:

develop critical thinking through the analysis of marketing trends and challenges,

enhance practical skills in data analysis and strategic planning,

foster innovative problem-solving in marketing strategy development,

prepare students for leadership roles through advanced decision-making training,

support professional development via networking opportunities and industry engagement.

Education Requirements

High School Diploma / Baccalaureate, Certificate confirming proficiency in English at the B2 level 

Contact

admission@lazarski.edu.pl, (+48) 22 54 35 368 / 377, 

43 Świeradowska Street 

02-662 Warsaw, sector E, ground floor, room 39